GENERATING ECONOMIC GROWTH 

While rural communities need financial services the most, they remain the largest  unserved market for financial services.  

Rural areas account for over 50% of the population in many developing countries,  yet these markets remain significantly underserved. 

To achieve desired results in raising rural productivity, businesses require a level  playing field in terms of accessing infrastructure and investment. Rural economies,  characterized by a strong dependence on agriculture and related activities. The lack  of diversified economic activities makes them vulnerable to agricultural risks such  as poor harvests, pests, and fluctuating commodity prices. 

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Industrial & Enterprise Development: With appropriate interventions, we can  transform rural markets into bustling economic zones in the following key  industries and sectors. 

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A) Agriculture: By adopting modern farming techniques and access to better  seeds, fertilizers and machinery to boost productivity. 

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B) Healthcare: Medical camps and or mobile health clinics to address  healthcare access issues, improving health outcomes and productivity. 

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C) Education: Improving access to education through our education  programs to enhance skills and employability. This will spur economic  development as a more informed workforce shall drive innovation and  growth. 

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D) Retail and Consumer goods: Partnering with microfinance and credit  facilities to enable rural consumers to purchase goods and services from the  demand for consumer goods as a result of rising incomes.

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Financial inclusion: Access to finance can be a powerful tool to develop the rural  economy especially for the classes we focus on (above). In all these scenarios, a  common factor is the need for working capital, insurance coverage, loan  guarantees and venture capital as enablers. This consciousness will unlock considerable economic potential of rural areas by increasing household income and  decent working opportunities. 

“Unlocking the potential of the rural economy”